Ideasabound

I have been living in Asia for 17 years but when it comes to news about Social Media, Digital marketing and usage trends, they are mostly focused around the United States. But it is always a surprise when I have discussions about the most active nations on Social media. They are not the places we think. According to Statista, these are the top 10 most active nations on Social media. Find more statistics at  Statista Even though Facebook usage is very US centric, the US doesn't have the most number of users. In fact, 5 of the top 10 countries are in South and South East Asia. Now how many of those are fake or duplicates is a different story but even if we assume that 5% are fake or duplicates, it still puts the numbers high in this region. When I started working on my company's Philippine operations we were struggling with sales. We were using methods from the US and Japan...countries with long history of direct marketing and great infrastructure. But something was diff...

The swoosh of the Nike logo is a defining logo of an industry and a brand. But does it define the brand? What does the bite out of an Apple mean? What about those tag lines? All you need to make a brand is a logo and a tag line, right? The answer is ... no! These are just the tip of an iceberg. If you are starting a business, don't start with a logo and tag line as this is the final step. Why do you do what you do? What is the goal of your business? What do you value as a business? What standards do you hold and will hold your employees to? It is like building a house. Your reason for existing is a foundation. The standards and values you hold and the way you act on them are walls. The roof is the business and all the pretty things. Most brand state why they do what they do in a brand statement and how they work in values. The most successful brands have taken care to state these clearly and specifically. Having a value like, "provide the best quality servi...

After four years hiatus on this blog, I'm coming back with more information and experience in doing social marketing, branding and inbound marketing with a greater focus at understanding the Japanese and South East Asian market. I'm working on content now and should be back very soon.